Complete Guide
The Complete Guide to Showgirl Entertainment for London Events
Everything you need to know about hiring showgirl performers in London — what showgirl entertainment is, the styles available, which events it suits, how many performers to book, pricing, and the booking process.
Overview
What Is Showgirl Entertainment?
Showgirl entertainment is a performance art featuring professional dancers in elaborate, glamorous costumes adorned with feathered headdresses, sequins, and statement styling. Rooted in the cabaret and theatre traditions of Las Vegas, Paris, and Latin American carnival, modern showgirl entertainment brings spectacle, elegance, and excitement to events of all kinds.
At professional events, showgirls typically serve two purposes: meet-and-greet entertainment, where performers welcome guests, pose for photos, and create a striking visual atmosphere, and staged performance, where dancers perform choreographed routines as a centrepiece of the evening's entertainment. Both formats can be tailored to suit the tone, theme, and scale of any event.
The Showgirls is a London-based entertainment agency specialising in showgirl performances for corporate events, private parties, weddings, brand activations, and seasonal celebrations. All performances are bespoke, with costumes, choreography, and styling customised to each client's vision. The Showgirls is a trading name of THE EVNIA EFFECT LTD (Company number 14498350).
For a deeper look at the booking and event-day experience, see our what to expect when hiring showgirls guide.
Performance Styles
Showgirl Performance Styles Available
The Showgirls offers a range of showgirl performance styles, each with distinctive costumes, styling, and atmosphere. Choosing the right style depends on your event theme, venue, and the impression you want to create.
Vegas Showgirls
Classic Las Vegas-style with feathered headdresses and glamorous costumes.
Disco Ball Head Showgirls
Avant-garde mirrored headpieces for brand launches and contemporary events.
Tropical Showgirls
Exotic tropical-themed costumes for summer events and themed parties.
Latin Showgirls
High-energy carnival-style performers for festive celebrations.
Love Heart Showgirls
Romantic-themed styling for weddings and Valentine's events.
Grecian Showgirls
Classical Greek-inspired golden costumes for awards and galas.
Medusa Showgirls
Bold serpentine headpieces for Halloween and fashion events.
Luxury Showgirl Entertainment
Premium bespoke packages for high-end events.
Not sure which style suits your event? Our team can recommend the best option based on your theme and vision. See our how to choose showgirl entertainment guide, or compare two popular styles in our Vegas vs Latin showgirls comparison.
Event Suitability
Which Events Suit Showgirl Entertainment?
Showgirl entertainment is remarkably versatile and enhances a wide range of events. The key is matching the performance style to the event's tone — glamorous Vegas showgirls for black-tie galas, high-energy Latin performers for festive parties, or custom-branded costumes for product launches.
Showgirl performances are particularly effective for events that want to create a wow moment — whether that's greeting guests on arrival, enhancing a product reveal, or providing a spectacular visual centrepiece. For real-world examples, explore our showgirl entertainment case studies.
Planning
How Many Showgirls Do I Need?
The number of performers you need depends on your guest count, venue size, performance format, and the visual impact you want to achieve. Here's a general guide:
2 showgirls — Ideal for intimate gatherings, private dinners, and small celebrations. Performers can greet guests and provide ambient entertainment.
2–4 showgirls — Good for medium-sized parties, corporate events, and wedding receptions. Provides good coverage for meet-and-greet and short performances.
4–6 showgirls — Recommended for larger corporate events, awards ceremonies, and gala dinners. Ensures guests across the venue can engage with performers.
6+ showgirls — For large-scale events, conferences, and major brand activations. Creates a spectacular visual impact and ensures full venue coverage.
These are guidelines — your event manager will recommend the ideal number based on your specific venue layout, performance format, and objectives. For a tailored recommendation, get in touch.
Timing
How Far in Advance Should I Book?
Booking lead times vary depending on the season and whether you need custom costumes or choreography. Here's what we recommend:
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Standard events: Book at least 4–6 weeks in advance. This allows time for performer scheduling, costume selection, and event coordination.
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Peak season (December, New Year's Eve, Valentine's Day, summer weekends): Book 8–12 weeks ahead. These periods book up quickly and performer availability becomes limited.
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Custom costumes or bespoke choreography: Allow 4–8 weeks for design, sourcing, and rehearsals, depending on complexity.
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Last-minute bookings: We can sometimes accommodate short-notice requests subject to performer availability. Contact us as early as possible to check.
For seasonal events, we have dedicated pages for Valentine's Day, New Year's Eve, Christmas parties, and summer events.
Cost
Pricing & Costs Explained
The cost of hiring showgirl entertainment in London typically ranges from £500 to £5,000+, depending on several factors:
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Number of performers: More showgirls means higher cost, but better visual impact and guest coverage.
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Performance duration: Shorter meet-and-greet sets cost less than full staged performances with multiple routines.
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Costume customisation: Standard costumes are included; bespoke designs, branded styling, or specific colour schemes incur additional costs.
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Choreography: Pre-existing routines are more cost-effective; bespoke choreography designed specifically for your event adds value but increases cost.
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Location & travel: London events have no travel surcharge. Events outside London may incur travel costs depending on distance.
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Peak season: December, New Year's Eve, and Valentine's Day may carry premium pricing due to high demand.
For a detailed breakdown, see our showgirl entertainment cost guide and our detailed pricing page. All quotes are transparent with no hidden costs.
How to Book
The Booking Process
Booking showgirl entertainment with The Showgirls is straightforward and transparent. Here's how it works:
Enquire
Submit your event details via our contact form or call 07704947391. Share your event date, venue, event type, and any initial ideas.
Consultation & Quote
We discuss your vision, recommend suitable showgirl styles, and provide a transparent quote within 24 hours. No obligation.
Confirm & Deposit
Once you're happy with the proposal, confirm your booking with a deposit. Your event manager is assigned and coordination begins.
Event Day
Performers arrive 15–30 minutes before the scheduled time, briefed and ready. Your event manager handles all logistics on the day.
For a more detailed walkthrough, see our what to expect guide and our corporate booking guide.
What is showgirl entertainment?
Showgirl entertainment is a performance art featuring professional dancers in elaborate, glamorous costumes with feathered headdresses, sequins, and statement styling. Performers provide meet-and-greet, ambient, and staged entertainment for events. The Showgirls offers multiple styles including Vegas, tropical, Latin, disco ball head, and Grecian-themed performances.
How much does it cost to hire showgirls in London?
The cost to hire showgirls in London typically ranges from £500 to £5,000+, depending on the number of performers, performance duration, costume customisation, choreography requirements, and event location. Contact The Showgirls with your event details for a tailored quote.
How many showgirls do I need for my event?
For events under 50 guests, 2 showgirls are usually sufficient. For 50-150 guests, 2-4 performers work well. For 150-300 guests, 4-6 performers are recommended. For large events over 300 guests, 6+ performers ensure good coverage. The exact number depends on venue layout, performance format, and whether performers are used for meet-and-greet or staged shows.
How far in advance should I book showgirl entertainment?
Book at least 4-6 weeks in advance for standard events. For peak seasons (December, New Year's Eve, Valentine's Day, and summer weekends), book 8-12 weeks ahead. Last-minute bookings may be possible subject to performer availability, but early booking ensures the best performer selection and allows time for custom costume and choreography work.
Are showgirls suitable for corporate events?
Yes. Showgirl entertainment is highly popular for corporate events including awards ceremonies, gala dinners, product launches, and brand activations. Performers can be styled to match brand colours and themes. The Showgirls has experience with professional corporate environments and maintains appropriate standards of conduct.
Can showgirl costumes be customised for my event?
Yes. The Showgirls offers full costume customisation including colours, styling, and themed elements to match your event theme, brand guidelines, or specific requirements. Bespoke costumes and choreography can be created for an additional fee.
Do showgirls perform at weddings?
Yes. Showgirl entertainment works beautifully for wedding receptions, particularly luxury and themed weddings. Performers can greet guests during arrival drinks, provide entertainment during transitions, or perform during the evening reception. Love Heart showgirls are especially popular for weddings.
What areas do The Showgirls cover?
The Showgirls is based in London and serves all areas of Greater London including Mayfair, Canary Wharf, Kensington, Westminster, Shoreditch, and more. They also travel UK-wide to locations including Reading, Essex, Kent, Surrey, Hertfordshire, Brighton, Oxford, Cambridge, and Windsor, with travel arranged on request.
Explore More
You Might Also Like
Discover other stunning showgirl entertainment styles available for your London event
Tropical Showgirls
Vibrant Caribbean-inspired performers with exotic feathers and colourful costumes.
Disco Ball Head Showgirls
High-impact mirrored performers with mesmerising light-reflecting headpieces.
Latin Showgirls
High-energy Latin performers with passion and dynamic choreography.
Grecian Showgirls
Classical elegance with togas, laurels and timeless Greek-inspired styling.
Get In Touch
Enquire About Your Event
Planning a London event? Share your details and our team will recommend tailored showgirl entertainment options.